This, in my opinion, is a rather good idea:
“Let the cameras run, let the conversations be heard, don’t just give a 20-second grab from a press conference, run the press conference,” he said.
“Let people see it in action, particularly around Parliament and I think state parliament.”
I would add to that – make sure all of the content on that channel is licensed so that it can be freely used, subject to attribution. That way, if the media is truncating or misrepresenting something, we have the capacity to upload the content to Youtube (saving Aunty from the costs of having traffic hit their own site), embed it, and blog about it.