Now that I have written that headline, I don’t need to provide any information that backs it up or even relates to the topic. Instead, I can spend some time talking about how wonderful an entirely different person is. What’s not to like about Stephanie Rice?
And then I can throw in a few sentences smearing the ostensible topic of my column, mentioning a few scandals that he has had (or is rumoured to have had) some association with. Like the sexual harassment of colleagues; the drug use; the claims of assault. And then I can go back to talking about how wonderful Stephanie Rice is. She has the face of an angel and the heart of a lion. And she can swim. Through the water. It’s amazing.
And then I can wait for people to comment and answer with a smarmy response that insults their intelligence (or perhaps their political affiliation) without actually addressing the issue they raised. For instance, if someone suggests that an African-American preacher or many in his congregation know their ancestors were forced into slavery, I can mock Barack Obama. But if anyone says anything slightly rude or hostile in response to my column, I can denounce it as gutter crawling crap.
Yep, it’s a good life being a total moron who gets paid for writing this nonsense.